Key Visual
For this project, we created two key visuals, one dark and one light, that differ mainly in their visual tone.
Dark KV 16×9
Dark KV 9×16
Light KV 16×9
Light KV 9×16
Dark KV 1×1
Light KV 1×1
Key Visual (Video)
Legion Assets
A series of carousel posts and videos designed to highlight Legion’s powerful gaming performance. Assets included dynamic visuals and bold copy to capture gamers’ attention.
Carousel Post
IdeaPad Assets
Clean, versatile creatives focused on IdeaPad’s seamless integration with XBOX Game Pass, emphasizing productivity and entertainment balance.
Yoga Assets
Elegant and flexible visuals showcasing Yoga’s hybrid laptop/tablet form factor, with content tailored to creative and casual gamers alike.
As project lead, I managed creative development and production across all three Lenovo lines. I collaborated closely with the client and internal teams, directing shoots and handling post-production for videos and static assets. This role required balancing each brand’s unique identity while maintaining a cohesive campaign narrative.
